Designing the new Tuist brand & website

The challenge
Tuist challenged us to create a unique and distinctive website for their product, one that aligns with the open-source philosophy of the project and its community. This approach, championed by its creators, Pedro Piñera and Marek Fořt, promotes shared responsibility and invites contributions for continuous improvement. Moreover, they view joy as the driving force behind their product, paying attention to details with the goal of creating simple yet powerful emotional experiences.

The role

• Bridging Functionality and Client Needs: Clearly communicated how Tuist’s features addressed specific client needs, enabling companies in order to find their tailor-made solution plan.

• Crafting a Distinctive Design: Developed a visually compelling design that resonated with Tuist's identity, evoking emotions in a structured and purposeful way. The design guided users through the narrative of Tuist’s philosophy and functionality.

• Illustrating Complexity Simply: Created unique, clear, and minimalistic illustrations to make complex technical concepts more accessible.

• Establishing a Scalable Design System: Designed a robust Design System to ensure Tuist’s brand universe could evolve and scale seamlessly.

• Aligning Product and Brand Purpose: Unified the product’s mission with its brand identity to create a cohesive and impactful story.

• End-to-End Digital Design: Delivered UX, UI, and visual designs for all user touchpoints, including the website and digital communications, ensuring a consistent and engaging experience.