Revitalizing the Culinary Experience

The challenge
To design and launch a comprehensive digital product for Álacarte, creating a seamless user experience for exploring curated dining experiences. The task involved crafting intuitive navigation flows, designing innovative functionalities, and developing a cohesive art direction that reflects the brand's premium and modern essence, while ensuring alignment with business goals and technical feasibility.

The role

• Led the design process from concept to delivery, defining user flows, wireframes, and prototypes to create an intuitive and engaging experience for Álacarte's users.

• Directed the art direction, establishing a distinct visual language that balanced elegance and accessibility across the digital platform.

• Collaborated closely with stakeholders, developers, and content creators to ensure the design aligned with business needs and technical requirements.

• Designed all core UX and UI components, focusing on usability, responsiveness, and a seamless mobile-first experience.

• Conducted user testing and iterative design cycles to validate hypotheses and optimize key user journeys.

• Worked hand-in-hand with the development team, facilitating a smooth handoff and ensuring precise implementation of design specifications.

• Established guidelines and workflows to ensure consistency and scalability for future iterations of the platform.